Etsy Tips & Tricks


This list  can always being added to! Feel free to add your own tips as a comment and I’ll add it to the list. 

SHOP SETUP 1. Banner: Make a banner (or have one made) that has your shop name in it, preferably a picture or two of your products too.
2. Announcement: Make your announcement short and sweet. If you click on your shop and have to SCROLL to see products, your announcement is too long. A quick hello, here is what I have, and any VERY important info should be in your announcement. The rest can go in store policies and/or your profile.
3. Fill in your profile and tell a little about yourself and your crafting. Lots of people want to read about who they are buying from – that’s the fun of Etsy!
4. Store Policies: Etsy has a great tutorial/article about setting your store policies. I also like to check out some of my favorite shops and get ideas from their policies. Make sure to include things like returns and damaged items.
5. Set 3 Featured Items for your site and change them every few ways. This is a great way to showcase new items you have in your shop, seasonal items or best sellers.
ITEM LISTINGS
1. Titles should be catchy but not too long, and should include what the product actually is (i.e. “necklace”, “bib”, “pocket diaper”). Many people will find your items by doing a search, and they could potentially have HUNDREDS of items to scroll through. If you are vague in what you have they won’t even click through.
2. Descriptions: Describe your products as if there are no pictures – in my opinion you can’t have TOO MUCH of a description. The big difference between shopping online and at b&m stores is that the customer isn’t able to touch, feel or try on your products over the internet. BUT you can help them get that experience through your descriptions! Make sure you’re adding in the colors, how it feels, who might like it, what you might use it for, and size/measurments.

3. Tags: Tags are probably THE most important feature of Etsy as far as marketing goes. This is THE way customers find you through a search on Etsy, and a way that fellow Etsians find your products to potentially use in a treasury, so use up all 14 slots! I’m not sure of Etsy’s stats, but something like 70% of people who shop on the internet go STRAIGHT to the search. Because of that, you want to make sure your tags are up to par. Use descriptive colors (brick red instead of just red), sizes, and even other words to describe the same thing (i.e. “shirt” “top” “blouse” as an example). Don’t forget to add common misspellings, and if you run out of ideas, your name, your shop name and your location are good fillers.
4. Photos: Photos can and will make or break a sale. Do NOT skimp on your photos! With a little planning and knowing how to use your camera correctly you can take GREAT professional looking photos with ANY kind of camera!
The best product photos are taken in natural light with the flash turned off. A flash lights up a subject but also adds unwanted glare and harsh shadows. Direct sunlight can create the same harsh shadows, so a nice bright room near a window or outside in the shade are two good alternatives.
Always use a non-distracting background – a yard of white or black flannel creates a soft background that doesn’t wrinkle easily and doesn’t reflect light either. Or, make a cheap lightbox and take pictures anytime – sunlight or not! Homemade Lightbox
If your products are small and/or you need to take close-up pictures of details, use the macro setting on your camera. It is usually the little flower icon.
Again, remember that customers can’t pick up and look inside and around your product from the internet. So help them “see” your product by taking good INFORMATIVE pictures. Fill up all 5 slots with pictures of the entire front, back and close-ups of the workmanship. If applicable also take the inside, open, closed, in-use and “ideas for use” photos too. Artistic photos are great as long as they still show
what a customer needs to see.
5. Shipping: Most shipping costs are lower than you think. The best way to figure out shipping is to package up one of your products exactly as you would if it was an order and bring it to the post office. They can usually tell you what the “usual” first-class and priority rates would be. Then add $.50-$1.00 to account for packaging material and time. It also maybe a good idea to look at your competitors and see what they are charging. Depending on how heavy your items are, usually adding one or two more to the order is cheaper yet – check this out again and charge accordingly. Cheap shipping on additional items can equal more sales!
Keep in mind that high shipping can really turn customers off. I have seen many shops that had too high of shipping and had a hard time selling. However, if they reduced their shipping but UPPED their product prices accordingly (i.e. they were still making the same amount of money per sale) they SOLD more! People would rather pay more for a product and less for shipping than the other way around.
Think about offering International Shipping. Many people from different countries (Canada especially) shop on Etsy and are perfectly happy to pay the additional shipping. Again, you may be surprised at how inexpensive it is to ship internationally. Canada is not that much more than US shipments and overseas is only a few dollars more. Of course this is for smaller, lighter items so if you sell heavier or large items it may not be totally worth your while.
sale
6. Item Pricing: This is always tricky! The best thing to do is shop your competition and see how you compare. You don’t want to be too much higher OR lower than your competition, but there is usually a good baseline for what people are charging for similar products. Obviously you want to make enough to cover materials and TIME. Don’t feel bad about charging what you do! We will assume that everyone on here, although they love crafting, are also trying to make some money. It’s hard to get past that sometimes, but make sure you’re also making some money for yourself! Some people like to figure out how many of an item they can make in an hour and figure out an hourly rate for themselves to figure out price.
Sometimes it’s tempting to underprice your items to get sales. Although this does work, in the long run you’re short-changing yourself and other Etsians. If everyone charged a fair price it actually makes everyone sell more!
Also, don’t forget to add in “hidden fees” when choosing a price. Etsy charges $.20 to list an item as well as $.20 to renew. Assume you’ll be renewing an item at least once if not more before it sells. Etsy also charges a fee when the product sells, and if you use PayPal to get paid, they also take out your fee. I assume that $1-$2 per product is going towards fees.
Overall you will always have some people who think you charge too much and others who would gladly pay more. Pick the happy medium!
OTHER
Feedback: If you are brand-new to Etsy and have little or no feedback, consider making a few small purchases from other Etsy sellers to get some positive feedback. Many buyers are wary of buying from brand-new sellers especially if they do not have feedback.
Always leave feedback for your buyers. Some sellers like to leave it right away after the buyer has paid and others wait until the product has arrived to make sure the entire transaction goes smoothly.
The nice thing about Etsy is that it is a pretty “open” marketplace. This means that you can rather easily keep tabs on what your competition is up to. You can see recent sales, recent listings, shipping, etc. all on their site. Don’t be afraid to check out what your competitors are up to! I learned some great tricks by trying to figure out why certain sellers were SELLING so much!
PROMOTION
Etsy does not work on the “If you build it, they will come” philosophy. If you take the time to put together a nice Etsy site with all of the above factors, you STILL won’t get many sales unless you PROMOTE!
The easiest way to promote is to renew your items. Renewing them brings them back up to the top of the search and gets it in front of potential customers and/or Treasury curators. There are many philosophies on renewing. Some people with tons of products renew multiple times a day. Others (like myself) like to renew one item once a day – usually an item that has been listed for the longest time.
Another way to promote is to spend some time on the Etsy forums. Not only can you learn a lot from the forums about how Etsy works, fix problems, and get critiques on your products and your store, you and also get SALES! Create an avatar that has a great product picture on it and post away! Do keep in mind that BUYERS as well as sellers post and read the forums so keep it nice! 
Creating a blog is another great way to promote your site. Write about what you have been creating lately, other sellers you admire, shows you are planning to sell at, etc. Most blogs can also be tagged and it’s a great way to get traffic to your blog and your site. Create an “Etsy Mini” for your blog that shows your latest items on the sidebar of your blog and allows people to go directly to your shop.
And TRACK your orders, views and hearts! One of the easiest sites to track hearts and views is www.craftcult. com. When you add a new item, renew an item, change pictures, or just want to see how many views you get, it’s the best. Also sign up for Google Analytics. It will give you a TON of information about who is visiting your Etsy site, how they are finding it, what items they are looking at, etc. For marketing purposes it’s essential!

And last, use every resource you have to get the word out about your shop. Get business cards made (VistaPrint.com is quick and cheap!) and leave them EVERYWHERE! Give them to friends and family. Think about donating some of your items to local charity auctions to get your name out. The possibilities are endless!

You can also found HERE how Pinterest can help too

Pom Pom Tutorial


I made yesterday pom poms my  main reason was for adding them to the  knitted hats i make,but make them other crafts have in mind. I quickly realized after making them how  incredibly easy it was.

This one is a small, two-finger pom-pom
(about 1″ in diameter) but you can make bigger ones
by using more fingers.

Here’s pom pom hat i made

Okay, Let’s get started!
 
 With your index and middle
fingers together and holding the end of your yarn down
with your thumb, begin wrapping the yarn around your
fingers. Be careful not to wrap too tightly!

Cut your yarn when you’ve finished wrapping;
for this pom-pom I’ve wrapped the yarn 75 times.

*Tip: For any size pom-pom, you’ll probably wrap the
yarn twice as much as you think you will need.*

Cut another piece of yarn, about 12″, and squeeze one end
through your fingers between the pom-pom and your palm.
Bring the other end of the yarn string through
your fingers at the tips.
Begin a knot, pulling as tight as you can, then slip
the pom-pom off of your fingers.
Still pulling tightly, finish off the knot.
Holding the pom-pom yarn strings, use your scissors
and cut through all the loops of the pom-pom.
 

You can also make pom poms using cardboard
I haven’t tried this does seem great craft w/ the kiddies
 Tutorial pom poms

 They also have another neat tool  a pom pom maker  that you buy at local craft or fabric store. You can also found on Amazon or Ebay




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Vinyl Table Cloth Craft-Tutorials-{DIY}


Vinyl table cloths?! Some might have an i’ll say i do,but tend to not get right size =P I have round table and never get a round one.  Anyone have this prob or is just me? Well, if have vinyl table cloth laying around why not crafted w/ it.You make some really neat things w/ it that collected to share.

                    No-Sew-Outdoor-Pillow

                                          
                        Tablecloth Bib      

                   Table Coth to Treat Bag

            Roll-Up-Diaper-Changer
                                              

                 High Chair Drop-cloth
                                                         

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10 Reason Why You Should Be Using Pinterest For Your Business


I love Pinterest  great reason to use Pinterest to get some attention to your shop

(1) Pinterest is a visual platform.Receiving great exposure for your products and services.

(2) Pinterest has lots of visitors a month. And by lots I mean LOTS!
That’s a lot of potential customers

(3) You can add prices to your pins. Simply put the price in your comment (i.e $30) and it will come up in a banner across the corner of your pin. Awesome for promoting products by creating  different boards by category.

(4) You have LINKS!!!  Every pin back to its original source, and they are followed links at that. Not only will you be getting link juice left right and center from any pins from your site, you could seriously increase  the traffic!

(5) What is your target customer base? A quick look at the user base shows it is mainly women at the current time that are making use of Pinterest. A way to target new customers.

(6) Looking at the boards that people create,These types of projects are often where people make their biggest purchases so if you can get your products out to these people it could definitely increase sales.

(7) Are you a smaller retail company without the budget to compete with the big boys? The beauty of Pinterest is the scope to discover new and exciting products and websites, a brilliant way to showcase your merchandise without having to spend a penny.

(8) Pinterest has a real community feel to it. For a business looking to showcase their products and engage with their customers this is a perfect platform.

(9) The Pin It bookmarklet from Pinterest is a great little tool. On any site, if you spot an image you like you can pin it quickly and easily. If your site has some interesting and pretty visuals then someone may very well pop it on their boards. And easy link and promotion for your company with very little work on your part. You can also get a button to include on your site to encourage people to pin.

(10) Pins are often repinned, the most I have seen is over 4000 times! Every time a pin is repinned you get an extra link to your site and your product will be all over the pages of anyone that follows those boards.

Pinterest For Ecommerce Business

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Loom Knitting Part 3


It seems as though my love is loom knitting.I can’t stop making hats lol with each that i make it’s improving. I currently looking to try other patterns out,would  really want to make booties or cocoons.We see how that will go..stayed tuned!

What i am proud of is that added 2 knitted hats into shop.

Have look!!!  

http://www.etsy.com/listing/89620770/baby-loom-knit-yellow-hat-w-ribbon

 http://www.etsy.com/listing/89297734/baby-loom-knit-hat

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